The formation
of a new
typography

Max 1000 technical info Max 1000 Gillette branding
Significant Poster series in recognition of his outstanding contributions to the world of graphic design.
On the evening of Tuesday, March 4, The Architectural League gave its President’s Medal to Lella and Massimo Vignelli.
In 1971, Massimo founded Vignelli Associates with his wife, Lella. He and his wife continue to work from their New York office.
Vignelli was involved with everything from housework to the environment. He built a chair the register of the same name. Vignelli also recently updated the 1972 New York City subway map.

Massimo
Vignelli

Five phrases to live by: Massimo Vignelli

01

One life is too short for doing everything

02

We like design to be visually powerful, intellectually elegant and above all timeless

03

If you can design one thing, then you can design everything

04

If you do it right, it will last forever

05

The life of a designer is a life of fight against the ugliness


Massimo Vignelli
Born 1931 in Milan, Italy.
Vignelli Associates,
co-founded with wife Lella.
Vignelli works best within the Modernist tradition, and focuses on simplicity through the use of basic geometric forms in all of his work.
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